She wants her kids to feel confident and the key to doing that is to let them be themselves. "Back-to-school represents a fresh start and an opportunity for Mom to prepare her kids for the new school year ahead. Over 150,000 items on jcp.com are now available for same-day pick up at any JCPenney store, giving customers a head start on their back-to-school shopping lists. And to help make back-to-shopping even easier, the Company has launched a redesigned JCPenney mobile app which offers a simplified shopping experience, as well as expanded its `Buy Online, Pick Up In Store Same Day` option to all stores nationwide. So Worth It" is the inspirational tagline behind the Company`s new back-to-school multimedia marketing campaign, debuting July 24. PLANO, Texas - (July 19, 2016) - This back-to-school season, JCPenney has curated the best assortment of trend-right apparel, shoes and accessories so every kid can start the new school year with a look that`s #SoWorthIt. For additional information, please visit announces same-day pick up of jcp.com orders in all stores Reinforcing this shopping experience is the customer service and warrior spirit of JCPenney associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money, and effort. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. JCPenney, one of the nation’s largest apparel and home retailers, combines an expansive footprint of stores across the United States and Puerto Rico with a powerful eCommerce site, jcp.com, to deliver style and value for all hard-working American families. The re-launch of the Xersion brand is the first of several planned new installments in 2021, which follows the repositioning and launch of several exclusive JCPenney brands in 2020, including the introduction of the Stylus™ apparel brand and Linden Street™ home brand, offered alongside a wide array of national brands including Champion®, Levi’s®, Puma®, Skechers®, New Balance®, Clarks®, Vans®, and more. Women’s sports bras and high-waist leggings stay in place with three compression levels – studio, move, and train – that match her workout, offered in matching monochromatic or color-blocking styles.Īvailable today in all stores and at the JCPenney flagship store, jcp.com, the size-inclusive line is available in boys, boys husky, girls, girls plus, women’s size XS-3X and Men’s size S-XXL in the accessible price range of $12-70 across divisions. Xersion products allow customers to fully focus on their activity with design that encourages a distraction-free workout, with sweat-proof pockets, reflective and anti-odor elements, venting, thumbholes, compression, built-in mesh, and chafe-free seams.
Also being introduced is Penney’s new innovative and exclusive EVERAIR ™ fabrication, combining breathable technology and Quick-Dri® wicking for optimal air flow to remain cool and dry.
“We know it can be challenging for customers to find activewear that delivers on performance, technology, design, comfort, and style, and the new Xersion product is sure to impress with updated details to help our customers meet their wellness goals.”ĭesigned by JCPenney’s in-house product development and design team, Xersion activewear is built for performance and gives customers the Motivation to Move, regardless of size or fitness level. “We are kicking off 2021 in the best way possible – offering new and improved merchandise to our customers,” said Michelle Wlazlo, executive vice president and chief merchant. For the first time since its introduction to JCPenney in 2008, the Xersion® activewear assortment has been redesigned from the inside out and with the latest performance technology, EVERAIR™. PLANO, Texas-( BUSINESS WIRE)-JCPenney continues its journey to strengthen its merchandise offerings with more brands in 2021, beginning the new year with exciting developments in its apparel division.
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